“Customers expect, and are already participating in a two way dialogue,” said Daina (sic) Middleton, Performics CEO. “It’s imperative for marketers to listen to customers and adopt strategies that engage them in every channel of their media mix - across all platforms, devices and screens” (Knight para. 1).
As various means of connecting with one another become the norm, many people are more able to discuss their preferences for products through social networking. With the popularity of social networking growing, it becomes another avenue for people to discuss what products they like or dislike.
“A recent ROI Research/Performics report”, according to Knight, “finds that 74% of entertainment consumers share their experiences on social media”, and “more than half of socnet users 'follow' travel brands to learn about deals/offers and just over 40% indulge in car talk before making a new car purchase” (para. 2). According to Knight (2011) “more than one-third of survey respondents say they talk about purchases on social media specifically to talk express their satisfaction” (Knight para. 3).
Other avenues with which people are watching their favorite shows also have an effect as well. It is now a common practice for those who measure ratings to take DVR and TiVo viewing into consideration as these avenues effect the total numbers of people watching popular shows. With “delayed viewing” taken into consideration, according to Carter (2010), “many other established shows, like CBS’s “Two and a Half Men,” and NBC’s “Law & Order SVU,” added about 15 to 20 percent to their totals” (para. 8). This is a significant number of viewers.
The effect of other methods of watching television programs, like streaming and illegally downloading effect the bottom line of advertising. If people are watching programs through these methods, then viewers miss the advertising that advertisers had spent a great deal upon in development in order to be seen during these shows. This effects the bottom line in advertisement, as the original advertisement is missed. This also effects the programs that rely on this advertisement, as well as the networks themselves, and perhaps the people that sell the products that are being advertised. What is probably hurt the most is the jobs of all these people.
The last episodes of MASH and Seinfeld were the last chance for viewers and fans of theses shows to see their favorite characters. These episodes were in effect the last chance to say goodbye to characters which people were emotionally invested in and had probably followed for a number of years. The reason why these shows finales were so popular is because there wasn’t the popularity of the internet and other avenues to attract viewers attention. Television shows were also more of a shared culture back then, and if you missed the show there was no second chance at watching them, unless it was on reruns or via the VCR. Back then television was a shared, singular object of culture.
The last episode of Seinfeld failed for me because it made fun of a fat man being robbed which caused them to become arrested. The episode makes a poor attempt at humor, for the sake of humor, rather than being a proper ending for this show.
The last episode of MASH showed familiar characters who were at war, who had been through many difficult trials, finally returning safe to their homes, and like us probably never going to see each other again. People had become familiar with these characters and had grown attached to them. This show was a reflection of life for many people who had been through WWII, the Korean, and Vietnam wars.
Carter, Bill. “DVRs Bring Some Shows a Boost in Ratings”. The New York Times.com September 27, 2010. Web.
Knight, Kristina. “Why ratings are more important than ever”. Bizreport.com. August 18, 2011. Web.
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